Boss Kudi Energy: Riya Gupta on Turning Conviction Into a Global Consumer Brand
Riya Gupta built Upsnac from a kitchen experiment into a lifestyle wellness brand by trusting instinct, staying close to her customers, and designing with real ingredients over hype. She prioritizes survival, intimacy, and disciplined systems over breakneck growth, blending founder-energy fit with sharp operational judgment. Her philosophy is simple: build what you believe in, fix fast, stay honest—and let care compound into scale.