When Markets Became Mirrors: Santosh Desai on Meaning, Leadership, and the Culture of Business
Meaning has overtaken information as the true currency of business. Santosh Desai argues that brands no longer sell products but reflect who we are, turning markets into mirrors of identity. He explores how aspiration drives exhaustion, why trust scales faster than control, and how leadership must evolve from managing outcomes to interpreting culture. The next advantage, he believes, lies in creating coherence, not speed.
January 19, 2026
