The Conversion Framework: Anubhav Saxena on Turning R&D Effort Into Business Consequence
As R&D moves to the center of competitive advantage, the real test is no longer discovery alone but conversion. Anubhav Saxena, Chief R&D Officer at Pidilite, shows how research becomes business consequence through culture, systems thinking, user insight, and institutional discipline. The lesson is clear: innovation compounds when organizations are designed to turn scientific effort into durable, market-relevant value.
June 9, 2026
